Network Marketing Strategy is about numbers
Number One: In Amway, much like every other sales or network marketing business, there is a certain percentage of people that are interested in the product you have. Number Two: Yes, if you are in Amway, you are in sales.
Let's talk about number one today, and we'll clear any confusion about number two later. A popular saying within some Amway organizations is, "You can't say the wrong thing to the right person." It is said to help newbies get over the fear of talking to new people about something they know next to nothing about. It is based on the law of averages, and means that, no matter how awful you are at what you do, you will have some success anyway if you just stay persistent and keep at it. It also works the other way, meaning you must talk to a certain amount of new people before you can expect success consistently.
Success for a rookie IBO is usually equated to sponsoring another IBO, which is the wrong focus, and will be discussed with number two, but since that is what the newbies are taught, that is the level we must start at.Tracing the line of events backward from the point of signing up as a new IBO can be visualized effectively by imagining a bullseye target, with the people who become IBOs in the center circle. In the circle surrounding that, are all the people that are "qualified" to be IBOs, but chose not to, or signed up as IBOs, but did not do anything with it. The third level contains all of the people that were interested in possibly being an IBO, but were not qualified, for whatever reason. These people made a time commitment and saw the plan, call them "leads."
The last circle is all of the people that were asked if they were interested, and were not. These are the "contacts" in the last ring of the target. It is important to remember that all of the other circles are INSIDE the circle of contacts, and if you understand ven diagrams, you probably get this right away, but what it means is that EVERY new IBO starts as a contact. It also means that you will contact more people than you will sponsor, and if you stay consistent with your follow-ups while contacting the same number of people every month, you will find that you have about the same number of new IBOs joining your organization each month.The point though, is this: about two out of every hundred leads go on to be an IBO. Some out there will disagree, but I stand by that number. So the question becomes, "how many people do you need to contact to get one lead?" This is where most of the frustration is, and also where the most personal control is, because once someone sees the plan, the system should take over, and people will qualify themselves the rest of the way. That percentage should stay fairly consistent if you are consistent with your follow-ups.
But the act and circumstance of the contact sets the stage in multiple ways. First, you should only contact those that have potential to be IBOs. There is a financial commitment involved, there is a time commitment involved, and there is an energy commitment involved. These three commitments are all inter-related and balanced in that, if one is lacking, the others must compensate. Or if one is abundant, the other two need not be as much. But you need all three, and if your friend lives in his parents basement and is happy pulling tubes and eating Cheetos all day, he's probably not going to put in the commitment needed to be successful, and you know that going in. That is not a qualified contact, so even if you get him to the plan and sponsor him, he probably won't do anything with it. Second, if you tell your coworker that she is guaranteed to make money without any effort on her part, you are being untrue, and this is a false contact. Third, if you are desperate, and beg your brother to come see the plan, "please please please don't say no," your brother will wonder what you have gotten yourself into, and with the best intentions, try to talk you out of it. This is an anti-contact. The best contact is when you know you have something of value, and you help someone by sharing it. You don't sell it, you share it; you give it away. Now, you can count those three scenarios as contacts if you want, and you may even get an IBO out of one, but your ratio of contacts to leads will be higher, and the best of the best have a ratio of about three to one. That's three hundred contacts to sponsor one new IBO. What do you think a rookie ratio is? Ten to one? Twenty? And how many contacts do you make in a day?
Justin Michalski grew up in Pittsburgh Pa and currently resides on Maryland's Eastern Shore with his beautiful young wife and four angelic children. Justin is a "self" made entreprenuer that knows, "no one really does anything on their own. Everyone gets help somewhere along the line, whether they realise it or not." Having sampled several home business models, he found them all lacking in one major component. Marketing education. Justin's current mission, stemming from this find, is to empower other entrepreneurs and small business owners with the knowledge they need to market their product or service effectively. "Work less, Earn more" is the mantra Justin preaches to all his clients and friends. Find the truth at http://www.minilocmarketing.com/Network_Marketing.htm or watch the video at http://youtu.be/RNstspbLyxM
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